About Us
Founded in 2000, Pedersen Focus Ltd. is an industry leading 3D Architectural Visualisation Studio.
We provide a full range of Architectural Visualisation services for a variety of industries –from one-off houses to high-profile and large-scale architectural, engineering and infrastructural projects. Key to our ability to deliver the highest level of service and artistic creativity, is our team approach to project delivery.
The emphasis is on achieving the highest level of creative standards, while always delivering accurate, verifiable and photorealistic visuals.
All work is carried out in-house, giving us complete control over quality and deadlines and ensuring all projects are treated securely and confidentially.
Our track record in delivering technically and logistically challenging projects is a result of excellent Project Management and Communication skills.
Below is a selection of some of our significant projects to date:
2023: Delivered 3D verifiable photomontages for Crawford Art Gallery, Cork.*
2022: Delivered 3D verifiable photomontages for Expansion at Apple, Hollyhill, Cork.*
2022: Delivered 3D verifiable photomontages for Residential Apartment Development, Cherrywood, Co. Dublin.
2022: Delivered marketing CGIs for Alexandra College, Clonskeagh, Dublin.**
2022: Delivered marketing CGIs for Educational Centre, Fota Wildlife Park, Co.Cork.
2022: Delivered 3D CGIs and verifiable photomontages for Harbour Redevelopment, Castletownbere, Co.Cork.**
2021: Delivered 3D verifiable photomontages for the Redevelopment of Kennedy Quay, Cork South Docklands.*
2021: Delivered 3D verifiable photomontages for UCC’s proposed Tyndall National Institute, North Mall, Cork City.*
2021: Delivered 3D verifiable photomontages for an SHD at Creamfields, Kinsale Road, Cork City.*
2021: Delivered 3D verifiable photomontages for an SHD at Redcourt, Clontarf, Dublin 3.*
2021: Delivered 3D verifiable photomontages for an SHD at Redforge, Blackpool, Cork City.*
2021: Delivered 3D verifiable photomontages for an SHD of Student Accommodation at Wilton Road, Victoria Cross, Cork City*
2020: Delivered 3D verifiable photomontages for a proposed 1,100 apartment SHD on The Former Ford site, South Docklands, Cork City*
2020: Delivered 3D verifiable photomontages for a proposed Hotel at The Leisureplex, Cork City*
2019: Delivered 3D verifiable photomontages for the Port of Cork Tower or The Customs House Quay Development, Cork City*
2019: Delivered 3D verifiable photomontages for Trinity Wharf, Wexford*
2018: Delivered 3D verifiable photomontages and marketing CGI’s for The Prism Building, Clontarf Street, Cork City**
2018: Delivered 3D verifiable photomontages for SHD (Strategic Housing Development) of 413 apartments at Jacob’s Island, Cork.*
2018: Delivered 3D verifiable photomontages for a Mixed Use development at Horgan’s Quay, Cork City**/***
2017: Delivered 3D verifiable photomontages for SHD (Strategic Housing Development) of 608 houses at Ballinglanna, Cork.***
2017: Delivered 3D verifiable photomontages for Project Opera in Limerick City.**
2017: Delivered 3D verifiable photomontages & interior CGIs for the Apple’s European Headquarters, Cork City.***
2017: Delivered 3D verifiable photomontages and CGI’s for The National Central Mental Hospital at St. Ita’s, Portrane, Co. Dublin.***
2016: Delivered 3D verifiable photomontages for a 500+ Unit residential development in Baldoyle, Co. Dublin.*
2016: Delivered 3D verifiable photomontages for a Mixed Use Development Lime Street & Cardiff Lane in Dublin’s Docklands.***/**
2015: Delivered 3D verifiable photomontages for a Commercial Development on Harcourt Road, Dublin.***
2015: Delivered 3D verifiable photomontages for a Commercial Development on City Quay in Dublin’s Docklands.***
2014: Prepared 3D visuals for the winning bid to Design & Build two Community Care & Treatment Centres in Newry & Lisburn. ***
2014: Prepared 3D verifiable photomontages for OneAlbertQuay, Cork.***
2013: Prepared 3D verifiable photomontages for a proposed Roller Coaster at Tayto Park, Co. Meath.***
2013: Delivered 3D verifiable photomontages and marketing CGIs for the proposed Redeveloped 45,000 capacity Pairc Ui Chaoim Stadium, Cork.***
2013: Prepared 3D panoramic photomontages for a proposed Clean Energy Power Station in Keighley near Bradford, England.*
2012: Prepared 3D visuals for a residential development in beautiful Edinburgh. Delivered over 30 verifiable photomontages & CGI’s incl. ultra-high resolution panoramic photomontages.***
2012: Prepared 3D visuals for the winning bid in a Design Competition for a Golf Clubhouse.
2011: Prepared 3D visuals for the winning bid for a PPP Design & Build contract for seven National Schools in Ireland. ***
2010: Prepared 3D visuals for Heineken Ireland & BAM Property’s successful planning application for the Brewery Quarter development on the Beamish & Crawford site in Cork.*/**/***
2009: €1 billion Atlantic Quarter project in Cork’s docklands granted planning permission. Planning, EIS and marketing visuals prepared by Pedersen Focus. Responsibilities include 3d modelling of design parcels and project management to co-ordinate receipts of design inputs from 7 national and international architectural/ engineering practices. 50 CGIs (including 38 photomontages) delivered on time and on budget.*
2006: Delivered 3D verifiable photomontages and marketing CGIs for the successful planning application for phase 1 of the City Gate development, Mahon, Cork. ***
2004: Prepared 3D visuals for a competition entry in the Irish World Performing Arts Village Design Contest. Entry received 3rd place in the RIAI administered international competition.
2001: Visuals prepared for a Glass Atrium, Harcourt St., Dublin for Arthur Gibney & Partners Architects. Commended among the finalists in the Architectural Visualisation category of the International 3D Festival Awards, Copenhagen, Denmark. ***
*Planning granted ** Under construction *** Completed